Charitable Giving

The 2012 Hire Heroes Program

The National Coalition has once again
joined with SEI and their
top suppliers to raise
awareness and funds for
Hire Heroes USA through an
in-store promotion running from
May 1 to June 30, 2012. Hire Heroes
provides job placement and transition
assistance to injured veterans of Operation Iraqi Freedom and Operation Enduring Freedom.
Guests will be able to show their support of Hire Heroes by purchasing specially marked products during the promotion at participating 7-Elevens. A display with participating products will be featured prominently in stores. A portion from the sale of each item will be donated to Hire Heroes.
To encourage guest participation, many of the products are being offered at special prices during the two-month campaign. Last year the program raised $240,000 in support of Hire Heroes, and this year the goal is to beat that amount.
Vendors participating in this year’s promotion are Nestlé Waters, Nestlé Professional, Anheuser-Bush InBev, MillerCoors, E&J Gallo Winery, Dr Pepper Snapple Group, Mars, Kellogg’s, Kraft Foods, Bic, Perfetti Van Melle, Pepsi, and Hershey’s.
The products in this year’s program include:

• Kellogg’s
Cheez It 3oz Line
2/$2 Mix & Match
Cheez It—SLIN 300092
Cheez It White Cheddar—SLIN 300877
Cheez It Cheddar Jack—SLIN 302088
Cheez It Pepper Jack—SLIN 301922

• Special K Cracker Chips
2/$2 Mix & Match
Special K Cracker Chips Cheddar 1.06oz—SLIN 302151
Special K Cracker Chips Sea Salt 1.06oz—SLIN 302143

• E&J Gallo Winery
White Zinfandel and Chardonnay 4 Packs and 1.5 Liter
White Zinfandel 4 Pack—SLIN 100168
Chardonnay 4 Pack—SLIN 100163
White Zinfandel 1.5 Liter—SLIN 100164
Chardonnay 1.5 Liter—SLIN 100171

• Dr Pepper Snapple Group
Dr Pepper 2 Liter Bottles
Dr Pepper—SLIN 240743
Dr Pepper Diet—SLIN 240828
Dr Pepper Ten—SLIN 243678

• Hershey’s
Twizzlers King Size/Slurpee Bundle $2.99
Support with 75 ct Power Wing ($3.50 OI)
SLIN 141488

Jolly Rancher Crunch ‘N Chew
SLIN 141076

• Anheuser-Busch InBev
Bud and Bud Light 12 Pk Bottles
Bud Light 12 Pk—SLIN 100577
Budweiser 12 Pk—SLIN 100570

• MillerCoors
Coors Light and Miller Lite 12 Pk
Coors Light—SLIN 100318
Miller Lite—SLIN 100803

• Nestlé Waters
Nestlé Pure Life Case
SLIN 243346
SLIN 243348 w/Deposit

• Nestlé Professional
Coffee Mate Packets Original and Lite
Original—SLIN 210198
Lite—SLIN 210264

• Kraft Foods
Nabisco Single Serve Cookies
3/$2 Mix & Match
Oreo—SLIN 300064
Oreo Golden Original—SLIN 301552
Nutter Butter—SLIN 300062
Chips Ahoy—SLIN 300051
Snack Wells Cream Cookie—SLIN 300069

• Mars
M&Ms Standard Singles
Get any M&Ms for $1.00
M&Ms Peanut—SLIN 140061
M&Ms Plain—SLIN 140063
M&Ms Pretzel—SLIN 141020
M&Ms Peanut Butter Chocolate—SLIN 141754
M&Ms Mint—SLIN 140411

• M&Ms King Size Display
Buy 2 Get 1 FREE Promo Master
Promotion for all M&Ms King Sizes
for the month of May
144ct display has 96 units of M&Ms Peanut and 48 units of M&M Milk King Size
SLIN 143017

• Perfetti Van Melle
Mentos UP2U Gum Stars and Stripes
$0.99 Special
SLIN (coming soon)

• Bic
Bic Lighters 50-ct Tray
SLIN 321272

• Pepsi
Pepsi Next 2 Liter and 20oz
2 Liter Ad Retail 2/$3.33
20oz Ad Retail 2/$2.50
Pepsi Next 2 Liter—SLIN (unavailable)
Pepsi Next 20oz—SLIN (unavailable)