Archive for Author 'John Santiago', only excerpts shown, click title for full entry.

Franchisee Unity

  Four franchisee plaintiffs, with the support of the National Coalition, have filed a class action lawsuit against 7-Eleven, Inc., our franchisor. This action was taken because franchisees are not being treated as independent contractors and business owners due to increasingly pervasive control by our franchisor. Three times, over the course of three separate meetings, […]

Who Is Out Of Touch?

  On November 9, an article titled “Franchisees to Boycott Annual 7-Eleven Trade Show” was published on The article accurately states, “The presidents of all 43 7-Eleven Franchise Owners Associations, which represent the interests of nearly 7,000 franchised U.S. convenience-store locations, have voted unanimously not to attend 7-Eleven’s annual convention and trade show in […]

7-Eleven By The Numbers

  As I write this, SEI is gearing up for a series of so-called Town Hall Meetings across the country, the apparent purpose of which is to somehow convince existing franchisees how wonderful it is to be a franchisee and why franchisees should be grateful for the franchise agreement they have, notwithstanding the pervasive control […]

SEI’s Town Hall Meetings

  7-Eleven began its Town Hall meetings to talk about the 2019 Franchise Agreement the week of December 4-8, on very short notice. Chicago had ours December 7, 2017, and we believe the presentations were the same for franchisees across the country. In the very first message, a recorded video, a senior vice president of […]

Protecting Our Brand Versus Protecting Our Numbers

  No one can argue that we have a great brand. People like it, it’s established, our clientele is established, and the public in general believes in our brand. But it seems that lately our focus has shifted from our brand to “the numbers.” All we care about is achieving our numbers—store count, foot traffic, […]

Fixing Some Of Our Operational Issues

  I continue to hear from franchisees throughout the country who have many concerns regarding the operation of their stores. The biggest concern that 7-Eleven franchisees currently have is the declining gross profit. You can list many reasons for this decline. You can say it’s because of cost increases, trying to keep up with the […]

Franchisees Proclaim: Enough Is Enough!

  On October 12, 2017, a 54 page class-action complaint was filed in the United States District Court for the Central District of California, Western Division, alleging that 7-Eleven, Inc. (SEI) is in violation of the Federal Labor Standards Act and California employment laws in connection with its administration of this convenience store system. The […]

A Less Than Smooth Conversion To ExxonMobil Gas

  For some time SEI has been converting its 7-Eleven gas to major brands, such as ExxonMobil, in stores across the country. SEI said the reason behind this conversion is a widely known gas brand will bring more customers to our pumps and into our stores. As of this date, 7-Eleven stores in areas of […]

Overcoming Our Hot Foods Challenges

  When it comes to hot foods, our guests today are looking beyond cheesy, greasy and fried temptations. No doubt our products are within our guests’ everyday budget, but there are several challenges to our hot foods program we must overcome before we can reach SEI’s goal of 20 percent of the total merchandise sales. […]

Updating And Expanding Our Product Offerings Are Key To Attracting Customers

  Recently, I set out with some FOA leaders to visit a few 7-Eleven stores and some of our competition to see how we are sizing up compared to other c-store chains. After a few stops it became clearly evident to me that, although 7-Eleven is heading in the right direction with several programs designed […]